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![]() ![]() the day before the official August 12 launch date. To commemorate the 20th anniversary of the award-winning Madden NFL franchise and the release of Madden NFL 09, Maddenpalooza will run from 2 p.m. ![]() (NASDAQ: ERTS) announced today that Madden NFL 09 will celebrate its launch with Maddenpalooza, a music, sports and gaming fan festival hosted at the Rose Bowl in Pasadena, California on August 11. ![]() REDWOOD CITY, Calif., J– Electronic Arts Inc. "Programs such as GameFly are a great example of how brands can create engaging and valuable offerings for members on Xbox LIVE."Ĭontinue reading "GameFly Announces Fully Integrated Campaign on Xbox LIVE®" » "We're delighted to work with GameFly and provide the passionate community on Xbox LIVE access to exclusive offers and exciting new experiences," said Mark Kroese, General Manager for the Advertising Business Group under Microsoft's Entertainment & Devices division. "With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market." "Working with Microsoft and establishing a presence on Xbox LIVE is a natural fit for GameFly," said Sean Spector, GameFly's co-founder and senior vice president, business development and content. Additionally, Xbox LIVE members can enter the "Register and Win" Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform. The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. The campaign will run now through September 13, 2008. The program includes a special subscription offer exclusive for Xbox LIVE members - $5.95 for the first month of GameFly - plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. This relationship will provide another avenue for users to learn about the benefits of GameFly. ![]() LOS ANGELES - JGameFly, the leading online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE® online entertainment network. ![]()
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